AI-native consulting for profitable growth

Grow revenue.
Improve margins.
Get more from every dollar.

CORE combines go-to-market strategy and revenue growth management with AI to help businesses grow profitably and operate more efficiently.

TRUSTED BY

  • Kenvue
  • Bazooka
  • Binzagr
  • Cigalah
  • Savola
  • Toshiba
  • Joyalukkas
  • Aujan
  • Dubai National Insurance
  • Mohamed Yousuf Naghi & Brothers Group
  • Amity University

Growth creates value when it improves profit.

Reach more customers through a stronger go-to-market strategy.

Improve pricing, mix and commercial spending through revenue growth management.

Use AI to sharpen decisions, speed up delivery and improve efficiency.

Measured in your P&L.

What changes inside your business

01

Grow revenue

Find new customers, strengthen channels and build a commercial plan for growth.

02

Improve profitability

Make better decisions on pricing, mix, promotions and trade investment.

03

Improve efficiency

Reduce manual work and focus time and money where they produce better returns.

04

Deliver the change

Put plans into practice, equip your people and track results beyond launch.

How we help your business grow

Consulting · 01

Go-to-Market Strategy

Reach the right customers through the right channels, distributors and commercial model.

Explore Go-to-Market Strategy

Consulting · 02

Revenue Growth Management

Grow revenue and profit through better pricing, product and channel mix, promotions and trade investment.

Explore Revenue Growth Management

For founders and investors

Strategic advice, investor readiness and connections between founders and suitable investors.

Results our clients can count

See all results

Global consumer health brand · Saudi Arabia

$20M

saved per year

Distributor network rebuilt and terms renegotiated.

Global consumer health brand · Taiwan and Hong Kong

$10M

saved in trade spend

Programme now running in the Philippines.

Leadership teams across the GCC

7,000+

leaders trained

76 Gen AI masterclasses delivered.

How we work

From growth priorities to measurable results.

Assess

Understand growth priorities and economics; agree how success is measured.

Design

Build the commercial plan, test options and agree actions and owners.

Deliver

Manage implementation, coordinate partners and equip teams.

Improve

Track revenue, margin and efficiency against the baseline; scale what works.

We have sat on your side of the table.

Tom Thomas

Tom Thomas

Managing Director

30+ years running consumer businesses across the Middle East, Africa and Asia.

LED ATProcter & Gamble, Mondelez, Reckitt Benckiser and Power Horse. Began in distribution in Oman, led the distribution division of a major multinational, and spent two stints in Saudi Arabia with two of the world's largest FMCG companies.
TODAYManaging Director of CORE, and CEO of Enhance Intelligence and Technologies.
AI PRACTICEIdentifies and scales high-impact Gen AI use cases, and builds them into business strategy and daily work.

Tom on LinkedIn

Muwaffaq Jamal
Muwaffaq JamalAdvisory Board DirectorFormer CEO, Panda Retail.
Vasudevan Kidambi
Vasudevan KidambiAdvisory Board DirectorAuthor and creator of the SAGE framework.
Damiano Possenti
Damiano PossentiAdvisory Board DirectorStrategic advisor, ex-Heineken and Lavazza.
Riyas Abdulrahim
Riyas AbdulrahimHead of Commercial Transformation15 years in commercial planning, analytics and operations across India and the GCC.

Meet the full team →

Where could your business grow more profitably?

Tell us what you are working on. Our team will reply within one working day.